2025 AlixPartners Global Automotive Outlook: China’s NEV (New Energy Vehicles, BEV+PHEV) market to see notable consolidation. Of 129 Chinese brands, only 15 to attain financial viability by 2030, capturing 75% of battery electric and plug-in hybrid market in China. Each is projected to achieve average annual sales of 1.02 million units. China is one of most competitive NEV markets in world, with intense price wars, rapid innovation, and new entrants constantly raising bar. This environment has driven remarkable advances in technology and cost efficiency, but it has also left many companies struggling to achieve sustainable profitability, Dyer said. Prolonged price war amid significant overcapacity has meant that apart from BYD and Li Auto, no other publicly listed Chinese EV maker has achieved full-year profitability. Consolidation in China to proceed more slowly than in other markets, according to consulting firm, as local governments may support weaker players due to their significance to regional economy, employment and supply chains